Please, welcome the new entrants to High-Tech B2B Marketing Capabilities Model. They are:
(1) Customer Community Management;
(2) Sales Enablement; and
(3) Channel Enablement.
According to Edward Hadley who cites the Forrester Research, Inc. report released in June 2012 customer community management accounted for 9 percent of all high-tech marketing expenditures in 2012, while channel and sales/field enablement - for 8 percent correspondingly. Backed by the money they are no more the buzzwords only, sir!
Those terms are not coined in Wikipedia yet. You will scarcely find scholar papers on them. Several years will pass until you will read about them in the textbook. But companies allocate budgets, hire people and develop job descriptions for them. They are part of volatile competitive landscape already. And let's review them with all due respect.
