One of the live proofs of this is Intel. Its recent geeky-freaky “How computers were made” post on Facebook attracted 102,5K+ likes in a week since it was published on August 9. Up to the moment 34,069 people have chosen to share the link, while 3,258 commented on it.
To understand better what's behind Intel’s success, here are some telling comments of Intel fans:
Karthika Sathasivam ha ha i am proud to say that i was a physics student.....
Jyotirmoy Deb Nice creativity.....
Omkar Singh 1k resistor and m555 ic
Engr Shahzad Ah hah ! Snakes attack on Single mouse !
Vijay Krishnan K K awesome Intel :-)
Chiranjeeb Sarmah Computers r made only wid NE555 IC along wid only 5 resisters........unbelieveable......!!!!
Allan Soundand Light i think some of microcontrollers have internal resistace so we consider them she males! :D
Vijay Krishnan K K Active and passive components combine to form a circuit :-)
Rouscou Chousko Xaxaaaa the result would be a eight core CPU
Ward Mahayag lol..one ic, resistor i see a color brown,red,red,gold eguals= 1.2kilo ohms.. weeee
Praveen Kumar Vukkalkar Bunch of capacitor and Integrated circute systems...and Intel Inside--Mental Outside
Mahinuwan Gallage NE555 is the precission timer and resistors could be used to change its wave cofficient as of generating out put. Bottom line pulse width could be adjusted using resistors. What else? you cannot do information procesing using those 5R+1xIC???????????????
Ashley Ninetales Saleem-West What 12 year old did Intel get to run this page?
Jay Hernly Wow! 100,000+ of us can't be wrong....heads & tails
Dondi Viernes better run!!!!!!!!! here comes the diode maniacs ahaha!!!
Jonathan Trejo It's a joke people.. lol I can't believe intel posted this. xD
Managerial Implications?
1. Intel is good in executing its pull strategy, engaging final users of its products to the dialogue. Manufacturers who put Intel inside their devices know that customers will appreciate this. Moreover, engineers and designers working for those manufacturers are best advocates of Intel.2. Intel is good in attracting smart tech people to its postings. Moreover its fans have the relationship with Intel's brand. Why do talented folks take a minute to compile a witty comment to the Intel's post? That's the most intriguing in the Intel's magic.
3. Intel is good in positioning its brand as intelligent, dynamic and cool. This is something that many high-tech b2b firms lack.
Recommended for Further Reading
Ted Rubin on How to Turn Relationships Into Brand Advocacy. - July 17, 2012
Jure Klepic on Brilliant Minds Behind Intel’s Social Media. - June 17, 2012
Natalie Petouhoff case study on How Intel Uses Social Media to Transform The Way They Do Business. - January 4, 2010
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