Essentially, the most popular metrics for assessing the community performance are a) number of members, and b) number of community interactions within recent period.
Building community is about growing these engagement indicators during all stages of community life cycle:
1. Conceptualization and launch.
2. Engagement growth.
3. Mature collaborations.
It is implied – very tacitly though – that communication management plays the central role through all stages of online community life cycle. But to achieve the expected results in community development one should be really consciousness how the different aspects of communications should be handled during this process.
