Virtual trade shows are becoming the common tool for promoting high-tech products at business to business markets. Trade shows are second most effective lead generation tactic after company website according to "B2B Lead Generation Marketing Trends 2013" survey. However, participation in physical trade shows has many inconveniences - high expenditures, logistical puzzles, too much noise. Virtual trade shows are free of these disadvantages.
The virtual trade show market has more than doubled in a year from 2009 to 2011 and is expected to demonstrate an annual growth rate above 50% through 2018. While virtual trade show technology is in its infancy today, many companies are yet to discover it.The recent interview with Jeffrey Kleinpeter, Ceo at Virtuelle Cluster Initiative, who hosts exhibition online, helps to learn about the new opportunities it has for B2B lead generation and converting them into sales.
