Top 10 Chemical Manufacturing Companies: Facebook and Twitter Penetration, October 2012

What are the current achievements of top global chemical manufacturers in the penetration of social media?

See the results of screening the biggest chemical manufacturers in terms of market capitalization against the criteria of their relations with markets via Facebook and Twitter. Only those companies that have both Facebook page and Twitter account and use them for communications with clients are considered.

Total market capitalization of companies included into the list reaches 263 billion dollars. Overall, featured chemical companies attracted 173607 likes on Facebook and 77136 followers on Twitter so far.

The ultimate leaders in this October 2012 rating are Sherwin-Williams, Du Pont, Monsanto, and Syngenta.  

The rating is headed by Sherwin-Williams Company that modestly states in its twitter profile: "With over 100 years of experience and more than 3,500 stores worldwide, we know paint. Let's talk about it." And they mean it. Their Facebook page and Twitter account are focused on colors and paints. Creatively communicating this clear positioning, they successfully attract likes and followers. 

Number two is Du Pont, the 270th company in Global Fortune list. It equally shares its effort between Facebook and Twitter. It is followed by Monsanto Company and Syngenta AG, who emphasize more on Twitter communications. Notably, Syngenta has a developed family of active Twitter accounts: Syngenta, Syngenta US, Syngenta Crop UK, Syngenta Biotech, Syngenta Canada, Syngenta UK.  

High-tech PPG Industries and Sigma-Aldrich Corporation are in the middle of the list, but gaining momentum.

Potash Corp./Saskatchewan, Eastman Chemical Company, and Mosaic Co are active in social media but definitely can do more to spread their word online.

Finally, LyondellBasell Industries NV, No. 185 in Fortune's annual ranking of the world's largest corporations, is completing the rating.