Intel Inside: How to Go Viral and Get 100K+ Likes on Facebook in 7 Days

High-tech b2b firm can be really cool. It can become legend, love mark and even a religion. 

One of the live proofs of this is Intel. Its recent geeky-freaky “How computers were made” post on Facebook attracted 102,5K+ likes in a week since it was published on August 9. Up to the moment 34,069 people have chosen to share the link, while 3,258 commented on it.

To understand better what's behind Intel’s success, here are some telling comments of Intel fans:

Karthika Sathasivam ha ha i am proud to say that i was a physics student.....
Jyotirmoy Deb Nice creativity.....
Omkar Singh 1k resistor and m555 ic
Engr Shahzad Ah hah ! Snakes attack on Single mouse !
Vijay Krishnan K K awesome Intel :-)
Chiranjeeb Sarmah Computers r made only wid NE555 IC along wid only 5 resisters........unbelieveable......!!!!
Allan Soundand Light i think some of microcontrollers have internal resistace so we consider them she males! :D
Vijay Krishnan K K Active and passive components combine to form a circuit :-)
Rouscou Chousko Xaxaaaa the result would be a eight core CPU
Ward Mahayag lol..one ic, resistor i see a color brown,red,red,gold eguals= 1.2kilo ohms.. weeee
Praveen Kumar Vukkalkar Bunch of capacitor and Integrated circute systems...and Intel Inside--Mental Outside
Mahinuwan Gallage NE555 is the precission timer and resistors could be used to change its wave cofficient as of generating out put. Bottom line pulse width could be adjusted using resistors. What else? you cannot do information procesing using those 5R+1xIC???????????????
Ashley Ninetales Saleem-West What 12 year old did Intel get to run this page?
Jay Hernly Wow! 100,000+ of us can't be wrong....heads & tails
Dondi Viernes better run!!!!!!!!! here comes the diode maniacs ahaha!!!
Jonathan Trejo It's a joke people.. lol I can't believe intel posted this. xD

Managerial  Implications?

How to Make Your High Tech Firm Smart in 2 Steps

I wrote recently that high-tech world is a VUCA world. To survive and succeed out there, your high tech firm has to be smart. 

According to synonym.com the adjective smart has seven senses:

 - showing mental alertness and calculation and resourcefulness;

- elegant and stylish;

- characterized by quickness and ease in learning;

- improperly forward or bold;

- painfully severe;

- quick and brisk;

- capable of independent and apparently intelligent action.

Well, I guess that you would like your firm to be smart in all those senses. It must be intelligent, capable and mature. Here's the oversimplified algorithm in making smart your high-tech firm in 2 steps.

High-Tech B2B Marketing Featured Cases: July 2012

• Geek2Geek Marketing. Case Collection featured 18 high-tech b2b marketing cases in July 2012.
• Here is the digest of cases categorized according to corresponding marketing process areas: intelligence, strategy, creative production, campaign, SCM, management.

How to Constantly Improve Capabilities for High-Tech Marketing in VUCA Environment

• High-tech world is a VUCA world
• High-tech companies have to develop marketing capabilities required for operation under volatile, uncertain, complex and ambiguous circumstances
• Collaborative learning and case method learning can help  high-tech companies in improving their  marketing capabilities

Geek2Geek Marketing

Explaining the meaning of Hightech B2B Marketing to non-specialist is quite a challenge. On one hand, the naming seems to tell the story. And the story is about marketing of high-tech products, services, ideas, and solutions from one business to another. For marketing geeks this is like the Captain’s Obviously statement. Hightech B2B Marketing is a very specific area because it is at the intersection of Hightech Marketing and B2B Marketing. Marketing geeks do not need to be additionally explained that since both Hightech Marketing and B2B Marketing are very special types of marketing, so their intersection is even more awesome. It requires special skills, tools, competencies, if compared, say, to FMCG marketing.

But, on the other hand, explaining all of this to non-marketing aliens is like crossing the chasm. High-tech folks are skeptical about marketing. They believe that a good product sells itself. They think that marketing is naive and simple. 
That's why high-tech geeks are rare guests at high-tech marketing forums. Hence high-tech marketers are closed in their own communities, and outsiders rarely bother to join them.

So maybe the High-tech B2B Marketing story is told from the wrong side?

My Top 5 Innovative Nations in Europe 2011 Watch List

Since I am living in Europe, it’s pretty natural to be interested in Europe’s competitiveness and ability to innovate. And I am interested to know where the "locomotives" of European high-tech innovation are situated today. How successful are they? What do they do? What trends do they set? What can be learnt from them?

What are the Most Important Trends at High-Tech B2B Markets in 2012?

On the eve of 2012 I made a short poll among professional high-tech b2b marketers. The question was: "What do you predict will be the most important trends at high-tech B2B markets that will affect your business in 2012?"